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Undercut or Fair Trade?

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We are seeing smartphone start-ups sell smartphones at the fraction of what other manufacturers are for the same spec.

This means they making less profit gaining massive market share.

Is this a way to undercut the competition to gain market share and raise process but they genuinely care and want to offer good value for less money.

Xiaomi is that company, their approach to consumer care, pricing and quality are just amazing to see.

I can only hope they continue down this trajectory, never change and keep growing.

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