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The Story About Price

The price of a product or service has nothing to do with how much it takes to create it.

Yes margins matter but price is based on the story the product or service tells.

We wouldn’t mind paying 100k for a logo designed by the lady who did the Nike logo even though someone else can do the same job for 500.

What you paying for then is not just a logo but the story you’ll tell investors, clients and others that your company logo is done by the same person who did the Nike logo.

Ask yourself how many times have you overpaid for something just because of the story and weight that is carried by creator and not because of function and utility.

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