The riskiest endeavours actually have the highest chance of success. I know that sounds crazy but it’s not as far fetched as it may sound.
The thing about going into something that has a very high chance of failure is that it’s not populated and few people actually go for it.
Starting a car company is risky but when you look at the number of those who go in and succeed you’ll see that it has a high percentage of success unlike say, starting a branding company.
Everything has its own risks, demands, and grind. So when you take all that in and the fact that you still have to compete and fight for people’s attention, you then realize that the patchy risking road is better than the smooth proven one.