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Leveraging Traction

When a product or company catches fire and becomes the talk of the streets, it’s important to leverage that traction.

And this requires you to not believing your own hype and/or getting side blinded.

Thus focusing on the core missions and what you need in the short term to make the long term possible.

Use the traction to get you where you want to be so that by the time the steam dies out, you already have enough momentum to stay in motion.

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