When I created the online market for local brands initially I thought we were a technology company with our website and app.
In reality though what we were was a marketing company.
And recently I have seen this a lot, especially this morning where I saw someone in the delivery service business think they are in the auto business.
The huge delta in what you is what may cause confusion and ultimately investors choosing to pass.
Self awareness in business is really important, especially in the begin.
Know who you are, what business you’re in and who are your consumers.