Early adopters are normally excited, motivated and enthusiastic people. They are evangelistic and all about growing a community and pushing the mission forward.
Tesla got rid of PR and Marketing department, because Tesla’s “sell themselves”, but it’s more than that, Tesla has a strong community of early adopters who recruit others and pushing the EV mission forward.
In South Africa we have small groups and individuals scattered across the country who are just as motivated and passionate about EV’s, people who are building vehicles, charging stations, teaching and organising meet ups.
And that community will be coming together on the 1st and 2nd of March. The E-Mobility Conference will be virtual this year and free for everyone. Everyone who’s passionate about EV’s or looking to know more and join the revolution can now register here.