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Create Value Before You Close

We all know that in life we are always selling, whether a product, service or ourselves.

And one of the most important things to know about sales is that it’s important to create value with your prospect before going for the close.

Rushing to close, 9 out of 10 times(not proven data) results in a no and this is because the prospect doesn’t know enough.

And when supply that information after the no, it’s usually late because they are ashamed to admit fault and that their initial decision was an incorrect one.

No one likes to admit to being wrong after all.

And yes, they are people and organizations who love to use FOMO(Fear Of Missing Out) as a sales tactic, a rushed close.

Those guys are either selling air, like the YouTube video telling you can make a million a day but you have to hurry to sign-up. Huh, yeah right…

Or the actually product doesn’t have much value to begin with,

You can irritate and nag someone to get a sale but the right way, is patiance, show value and when the prospect has enough information, go in for the close.

This blog post is inspired by the work of American author, salesman, and motivational speaker Zig Ziglar

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